The Trigger is a team of innovative people who have integrated the best of Asian sourcing and technology, New Zealand design and international business expertise.

The Trigger emerged out of 70 years of combined dedicated expertise in the eyewear accessories, promotional products and gifts industry.


Proven Record

We have a successful proven record in research and development, global branding and product-to-market solutions.

Brand Impact

The Trigger focuses on the impact of a product on the brand and on the company business. The Trigger things ahead, monitoring the reaction and impulse for purchase and repurchase.

A Distinctive Approach

Our distinctive approach is to simplify and maintain a close relationship with your company's core product, service and capabilities.

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